Skye Bank has unveiled a “Skye is Big Enough” campaign to promote its new “Smart” unique selling proposition and advance customer experience.
Skye Bank Executive Director (Corporate Services), Abimbola Izu, said the campaign is to align with market trends and draw attention to capacity in ensuring customer convenience and maximum comfort at all times.
She reiterated that the entire world is under “very serious” economic stress and pressure, “but in the midst of the pressure, we find opportunities to shine.”
Skye Bank wants to use the campaign to reposition itself for the challenges and opportunities that abound in the market place, she added.
The bank also wants to tell customers that it is big enough to handle all forms of business transactions, “as well as have smart, intelligent and innovative technologies that support the businesses of its customers.”
Izu disclosed that Skye Bank is adopting all its platforms to convey its message, and would soon commence an advertising campaign that highlights its new realities and capabilities, using the success stories of individuals to “drive home our point that the Skye is Big Enough for anyone that is determined to succeed.”
She cited the acquisition of Mainstreet Bank last year as a proof of Skye Bank’s determination to leapfrog into the league of bigger and stronger institutions that are major players in the evolving global economy.
“This year, we are quickly accelerating the concluding process of integration. The merger gives us 469 branches, a quantum leap from the 260 branches that Skye Bank had, more importantly, it has given us very significant footholds in some areas where Skye bank is not well represented.
“For instance in the South East alone, Skye Bank will have an addition 54 branches right away, and in the North we will have about 52 branches right away.”
Izu added that the acquisition also gives Skye Bank the leap in the electronic channel business, with a total ATM network of 849 for the convenience of customers.
“Our Skye Mobile channel is also going to be re-launched as we have revamped it. All these we have reworked just for customer’s convenience and comfort.”