If you tried to check your website’s latest ranking on Alexa, the popular website ranking site on December 9, 2021, you would have gotten the memo that Alexa is closing shop come May, 1 2022.
In a blog post, Alexa, owned by Amazon, said it is retiring in 2022.
“Twenty-five years ago, we founded Alexa.com. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire it on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more,”.
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Alexa has been a go-to source for many websites that seek to know how they are performing and what their competitor is up to.
Users can export their data and delete their accounts, the blogpost said.
The Verge reports that Alexa.com’s rankings have always been simultaneously popular and contentious — not surprising given the importance of establishing traffic metrics in many online businesses.
Over the years, there have been many accusations that the service’s Alexa Rank could be gamed, but it nevertheless remained the most familiar name in the web-ranking world. A number of alternate services exist, including SimilarWeb, Tranco, and ComScore.