Bheer Hugz, Ikeja City Mall, was agog last Tuesday when rap and hip hop artistes, Olamide, Phyno and Eva, thrilled guests at the launch of the Guinness Made of Black campaign. Most of the guests who could not hide their excitement all took to the dance floor.
Phyno, Eva and Olamide at the lunch
It was a total take over on popular television station, MTV Base, the next day on Wednesday, August 27, when celebrities signed up by Guinness stormed the studios to show they were made of black. The music icons were also part of the dramatic new 45 seconds for the campaign. The new commercial also featured ace American music star, Kanye West.
Guinness said the #MadeOfBlack campaign celebrates Nigerians who are not afraid to express themselves progressively and provides a stage for these individuals to showcase their flair and imagination and share their own #madeofblack attitude.
Speaking at the launch, Managing Director/Chief Executive Officer, Guinness Nigeria Plc., Seni Adetu, explained the idea behind the campaign.
“#MadeofBlack is part of the global Guinness Made of More campaign. Guinness embodies the mindset of Nigerians who are not afraid to express themselves and who are carving their own path in life. It is an iconic beer that has the darkest liquid, but the brightest flavours. A beer that has lived in the hearts and minds of millions in Africa and across the world for over 250 years, GUINNESS has always had the authenticity, boldness and vision to do things differently,” Adetu said.