MediaReach OMD has aligned creativity with Google Global Services to take brand marketing to a new level in Africa’s largest economy.
The two companies are exchanging ideas on survival strategies for different brands as players face stiff competition both in Nigeria and across the world.
MediaReach and Google traded ideas at an event christened “Google Day”, organised at MediaReach office in Lagos.
Google Country Manager, Juliet Chiazor, said it is imperative for any organisation to develop a marketing campaign that stands out in the competitive market.
She stressed that customers encounter a minimum 2,000 marketing messages streamed on different communication platforms every day, and for any player to excel, its communication must be appropriate and target the right audience.
Innovation is at the heart of everything Google does, she explained, as the company is aware of the dynamism of different markets the world over.
According to her, Google has different solutions that corporations anywhere could use to achieve their goals in target markets, such as Google Voice Search; Google Maps; Google Now; and Google Photo Sphere.
Chiazor declared that television viewership is slowly declining as audiences shift online, where there is a 60 per cent increase is video streaming.
“Brand building elements still entail awareness and emotional engagement just as the case with traditional marketing platforms,” she said, and advised that video should be seen as an integral part of brand building and used more in brand communication.
MediaReach Chief Executive Officer, Tolu Ogunkoya, added that there are still many players who are undecided about the relevance of digital brand marketing despite its importance in today’s marketing communication.
“It is high time we decided to take active steps in the interest of our corporations,” he counselled.
Patrick Gomes, MediaReach Chief Digital Officer, equally acknowledged that social media has a very important role to play in placing companies ahead of competition.
“At MediaReach OMD, we are aware of the new trend towards digital marketing as the future of brand communication. We already have channelled our process towards the development and our clients have started benefiting from the initiative,” he said.