Pepsi and Viva Entertainment have come together to redefine the entertainment landscape of the ancient city of Ibadan as many night crawlers and socialites stormed the Palms Shopping Mall, site of the newest cinema in Ibadan.
The atmosphere was exquisite and alluring with music blasting from the high speakers at the lobby of the cinema. It was the occasion to officially open the cinema to the public on Thursday April 16. From the premier university, the University of Ibadan, Lead City University, The Polytechnic Ibadan students with other town folks came in droves to witness this history making event.
The surprise arrival of actress Iyabo Ojo and movie producer, Lancelot Imasuen helped to draw the crowd.
Iyabo Ojo and Lancelot Imaseun premiered their award-winning films ‘Science’ and ‘Invasion 1897’, respectively in Ibadan amid palpable excitement.
Pepsi raised the decibel of the fun with a ladies dancing competition in which goody bags were given away as prizes.
An excited Norden Thurston, Head of Marketing, Seven-Up Bottling Company Plc, said Pepsi’s partnership with Viva Entertainment is aimed at encouraging relationships and bonding among friends and families and enthrone the culture of relaxation outside of the home.
Rian Erasmus, CEO of Persianas Retail owners of Viva Cinema was ecstatic at the huge attendance which he attributed to the partnership between his organisation and Pepsi, a brand already legendary in urban youth culture entertainment.
Some notable On Air Personalities (OAP) present at the event included Don T and Ronke from Splash FM, Tobi of Beat FM among others.