By Valentine Amanze, Online Editor
African countries, Nigeria and South Africa, have been identified as the major hub that boosted Heineken’s sales after Europe declared lockdown as a result of the coronavirus.
The company also revealed that Asia market did not disappoint during the lockdown, as sales soared.
Heineken, the world’s second-largest brewer, stated, “Our brands performed better than expected in the first quarter, as resurgent drinking in Asia and Africa helped compensate for the impact of tough European lockdowns.”
The brewer of Tiger, Amstel and Moretti confirmed that it sold 5.4 per cent more beer in Asia during the quarter than a year earlier, and 9.9 per cent more in Africa, the Middle East and eastern Europe, helping to make up for a 9.7 per cent decline in European sales.
It also stated that its growth in Nigeria and South Africa was especially strong.