By Jeph Ajobaju, Chief Copy Editor
FirstBank has floated LIT Application to revolutionise mobile banking in its litany of firsts in mobile and digital money that delivers value.
LIT App presents customers with a wealth of opportunities that promote their safety, convenience, and places them in a cutting edge advantage in digital banking.
It was developed by FirstBank, and is owned by the FirstBank, configured with a wide range of exciting features to meet the needs of its over 30 customers at home, in the diaspora, and beyond.
The app incorporates more than bills payment, funds transfer or airtime recharge; it is equipped with several other features that reiterate the bank’s focus on expanding its digital architecture to modernise interaction with customers across the world.
LIT App functions include
· Multiple transfers which allow customers to select several beneficiaries at once for a single transfer.
· Account opening for non-customers.
· Account management – customers identify their relationship managers for immediate assistance.
· Generate bank statements – options to download as pdf or send an email.
· Generate receipts as far back as one wants.
· Log and manage complaint(s) without having to visit the branch.
But FirstBank says LIT App is not all about usage; it rewards customers for using it.
“The LIT App is designed to strengthen our commitment to our customers, ensuring the continued safety of their funds and providing them with access to renewed transformative and adaptable solutions especially in today’s digital world.
“Developing the application is essential to make certain that our customers have more ways to seamlessly interact with us,” said Adesola Adeduntan, FirstBank Chief Executive Officer.
“The LIT App is the latest addition to the Bank’s robust electronic banking family, with others being the multiple global award-winning FirstMobile, *894# USSD Banking, FirstOnline internet banking, WhatsApp chat banking, amongst many others.”
About FirstBank
FirstBank is the premier bank in West Africa and has been the leading financial inclusion services provider in Nigeria for more than 127 years.
It boasts over 750 business locations and over 120,000 Banking Agents spread across 99 per cent of the 774 councils in Nigeria, providing comprehensive retail and corporate financial services to more than 30 million customers.
It has international presence through its subsidiaries – FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
FirstBank promotes digital payment and has issued over 10 million cards, the first bank to achieve such a milestone in Nigeria.
Its cashless transaction drive has garnered 12 million people on its USSD Quick Banking Service through its *894# code and over 4.5 million on its FirstMobile platform.
Since its establishment in 1894, FirstBank has built relationships with customers focusing on good corporate governance, strong liquidity, optimised risk management, and leadership.
It has for years led the financing of private investment in infrastructure in the Nigerian economy by playing key roles in government privatisation and commercialisation schemes.
It supports investors wishing to explore the vast business opportunities in Nigeria, as a competitive world-class brand and a credible financial partner.
Folake Ani-Mumuney, FirstBank Group Head (Marketing & Corporate Communications), lists other accolades won by the bank to include:
· “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by The Banker Magazine of the Financial Times Group.
· “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards.
· “Best Bank in Nigeria” by Global Finance for 15 years.
“Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision ‘To be the partner of the first choice in building your future,’” she stresses.
“Our brand promise is always to deliver the ultimate ‘gold standard’ of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.”