By Jeph Ajobaju, Chief Copy Editor
Fidelity Bank has given out N150,000 to 62 Sweet Account (SWEETA) holders nationwide, totalling N9.3 million, to mark Children’s Day 2021.
The gesture, the bank says, is to deepen customer engagement as it readjusts its customer relations by putting a smile on their faces by enriching their lives through its savings loyalty programme.
Cheques were presented to the beneficiaries at children’s events organised by Bounty Kiddies Bites & Event, Katsina; Zeelove Event Management; Pamvilla Primary & Secondary School; Refiner School; Ilupeju Junior & Senior Secondary School; Orphanage Home, and IDP camps in Katsina, Niger, Abuja, and Lagos.
Fidelity Bank CEO Nneka Onyeali-Ikpe stressed that quality education remains a strong anchor in raising children and breeding exceptional ones to compete globally.
“This is why we have decided to contribute our quota as a bank by offering school fees support to select Nigerian children,” she said.
She urged individual Nigerians and corporate entities to support positive causes that would ensure a secure future for children.
Fidelity Bank Product Development Head, Richard Madiebo, encouraged prospective and existing customers of the bank to open SWEETA accounts for their children and wards to participate in the programme.
The bank has given out a total N4.1 billion to 10,280 customers (7,367 FPSS and 2,913 SWEETA) since the inception of the loyalty scheme.
In keeping to its promise of rewarding N500,000 “extra income” and N150,000 “School Fees Support” to active FPSS and SWEETA holders every quarter, the bank conducted random electronic selection of beneficiaries across regional banks/branches in the first quarter of 2021 (Q1 2021).
It conducted a virtual cluster loyalty selection for Fr. Hillary Group of St. Peters Catholic Church, Awka which produced an “extra income” of N500,000 for Ngozi Cynthia.