Fair & White will unveil a new brand ambassador and also launch a new range of products.
By Jeffrey Agbo
Fair and White will on Friday, January 26 unveil a new brand ambassador for its range of beauty products.
According to a press release signed by Ingram Osigwe, media adviser to Fair and White Nigeria, the new brand ambassador will be unveiled at a colourful event slated for an upscale Event Centre at Lekki Phase 1, Lagos Island.
A new range of the brand, Fair and White original Gluthathion, will also be launched at the event.
The new brand ambassador, Osigwe stated, was selected in furtherance of Fair and White’s deliberate efforts at advancing and protecting the beauty of the African woman.
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“Fair and White has over the years appreciated Nigerian beauty queens hence our decision to routinely engage them as brand Ambassadors of our range of products.
“Gone are the days the natural beauty of the African woman is downplayed in favor of Caucasian models.
“It is self-evident that as the African pop culture is ruling the airwaves globally, so also are African models dominating the world,” Osigwe said.
A unisex international beauty brand, the Fair and White variants are made in France for people of colour by Labo Derma France.