Smirnoff, from the stables of Diageo Nigeria Plc has announced the signing of DJ Spinall as its brand ambassador. The signing of the ace DJ took place at the Head-Quarters of Guinness Nigeria in Lagos as part of the brand’s activities to further entrench the iconic premium spirit brand among its esteemed consumers.
Smirnoff, renowned as the world’s number one party brand recently launched a new variant labelled Smirnoff Guarana at a thrilling Double Side party that took place at the Auto-Max Car care shop in Oregun, the first of its kind to happen in Nigeria.
Speaking at the signing ceremony, Ms. Liz Ashdown, the Head-Marketing, Spirits and RTD, Guinness Nigeria Plc explained the rationale behind the choice of DJ Spinall as its brand ambassador in Nigeria.
“Smirnoff is recognised worldwide as the world premium vodka drink and also the world’s most renowned party brand where high energy parties are occasioned. The party experience gets more exciting when you have the right kind of music. DJ Spinall has demonstrated overtime that he understands the essence of excitement as far as parties and gatherings are concerned,” she said.
The official unveil of DJ Spinall as the Smirnoff Brand Ambassador later took place at the Industry Nite that held at the Spice Route on the Lagos Island. It was a thrilling and energetic party that witnessed the best of disc jockeying from “TheCAP” himself. Guests at the party were not disappointed at the choice of DJ Spinall as Brand Ambassador by Smirnoff as the entertainment lasted through the night.
Performances from frontline artistes: Mr. Incredible M.I, Wande Coal, Burna Boy and Iyanya added glam to the event as the guests were left asking for more.
Consumers across Nigeria should get set for one of the best tours across major cities as it promises to excite and redefine night life in Nigeria as Smirnoff and DJ Spinall visit the various cities, unleashing the best of grooves available at its #doubleside parties from July through December 2015.
An electrical engineer by training, the international disc jockey, DJ Spinall has over a decade of experience as a DJ. TheCAP is a member of the coalition of Nigerian DJs Worldwide (NDJs). He is also currently the official DJ for Channel O Africa, Beat FM Radio Station, Wande Coal among others. He has also been involved with Africa’s top Pop singer, 2face Idibia.