Two firms – Devbulb Data and Motofa have struck partnerships to provide agribusiness data and media strategy services for investors and businesses having links with the Nigerian market.
Speaking on the offerings, executive director of Devbulb Data, Fatima Muktar said the initiative was borne out of the need to help solve data struggle and inaccessibility encountered during Agribusiness trade so that Agribusiness stakeholders can have a unified data that is easy to understand and share.
“We would provide Agribusiness data that will enable business impact with lower operational cost and environmental benefits.
“As data will help chart a new course towards sustainable agriculture, food companies and other stakeholders need to leverage data insights that support potential investment, especially in today’s fast-paced business environment. Leveraging data is key to staying ahead as we help forward-thinking companies unlock the true potential of data by turning trends and insights into actionable strategies,” Fatima said.
The media entrepreneur added, “Our media expertise further enhances organisational visibility, recognising data and media as powerful assets for growth.
By simplifying access to data and transforming it into easy-to-use formats, we enable businesses to make informed decisions faster.”
Fatima said robust and transparent data can help agribusinesses on how to prioritize actions to achieve goals, make clearer agricultural decisions and business outcomes.”
Executive director of Motofa Resources Limited, Mohammed Tofa commended the synergy between the partnering firms, saying they were looking forward to the Agribusiness data and media services taking root across the country and beyond in no distant time.
According to him, the Nigerian economy remains one of the largest in Africa, and most promising in the continent.
He explained: “In today’s fast-evolving agribusiness landscape, data has become a critical asset for making informed, data-driven decisions. For agribusiness owners and exporters, the ability to analyze trends and extract insights from data can significantly boost success. Traditionally, many businesses have relied on past information, often overlooking the rapid shifts occurring in global markets. Some adopt assumptions based on analogy, expecting demand for certain products to remain steady in specific countries. However, a more robust approach to agribusiness is to rely on first-principles reasoning—focusing on fundamental truths in each market.”
While transacting in the coming months, the firms are hopeful of an environment of mutual trust and transparency.
Mohammed added: “Data is not just a tool but an essential guide. Agribusiness owners are encouraged to leverage available data sources to make informed choices, maximize their reach, and secure long-term success.Thus, Agricultural data can be vast and complex, but understanding it is essential for determining production levels and optimizing supply chains. Our partnership will provide simplified and ease to use data serving as a valuable guide when choosing which products to grow or export.”
Devbulb Data currently offers data training, insights and development, agribusiness consulting, content strategy, media placement, web development & SEO.
Devbulb Data also has a particular focus on empowering businesses and professionals by bridging the gap between data, media, and strategy.
“Our expertise lies in equipping organisations with cutting-edge data solutions and media strategies that drive business growth and visibility, delivering top-tier training and consultancy to corporations, educational institutions, and young professionals, providing them with the tools they need to excel in a data-driven world,” said Fatima.
She added that Devbulb Data services are inclusive, reaching individuals across diverse sectors regardless of background, gender, or location.
Motofa, based in Nigeria, specializes in the trading, cleaning, and export of premium organic products, with a primary focus on high-quality sesame seeds.
“Our commitment is to provide reliable, hassle-free exports while maintaining stringent quality control measures. With an export license and a dedication to building long-term client relationships, we ensure secure transactions and aim to expand our network of global traders. Our goal is to consistently deliver the finest organic products to customers worldwide,” Mohammed said.