Davido says African food, fashion, music boosted continent’s image

Davido also claimed Afrobeats has made inroads into other continents, adding that American artistes now want to be associated with the genre

By Kehinde Okeowo

Ace Afrobeats singer, David Adeleke, better known as Davido, has stated that the world now respects the African continent because of its cultural renaissance.

The ‘Electricity’ crooner made this known during a recent interview with Kiss Fresh UK.

According to him, Afrobeats, along with Africa’s cuisine, fashion and overall culture have positively influenced the continent’s image.

He further claimed African music has made inroads into other continents, adding that American artistes and others now want to be associated with the genre.

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Speaking during the chat, Davido said, “This summer, I was in Europe a lot. I had like two gigs, but I was on vacation. And I saw that the landscape has changed. Two years ago, when I was in Europe, they were playing Afrobeats for straight one hour.

“I mean, people love Afrobeats. Everybody likes that sound now, even in America. Even when we want to collaborate with American artists and we want to do their own sound, they are like, no, no, let’s do Afrobeats.

“Now, the narrative [about Africans] has changed. The respect is there. Not only in music but in fashion, food.”

Kehinde Okeowo:
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