By Goddie Ofose
Senior Correspondent
After two editions of Cussons Baby Moments, a flagship platform of Cussons Baby brand, the company has launched another project that would give toddlers aged between two years and five years the opportunity to exhibit their talents in singing, dancing, and poetry.
The first ever toddler talent contest in Nigeria, tagged ‘Cussons Baby Toddler Grow and Shine”, will have musicians Jude Abaga, Waje Iruobe (MI),, and Chidinma as judges.
Present at the unveiling ceremony of the judges at PZ Cussons in Lagos were Head of Category and Channel Manager, Jimi Taiwo; Category Marketing, Family Care, Mildred Bagshaw; Category Manager, Family Care, Faith Okoli; Brand Manager, Oluwaseun Ayeni; Assistant Brand Manager, Cussons Baby, Tobi Adetunji; MI; and Waje.
Bagshaw said the initiative sprang from a direct response from consumers, basically parents.
Her words: “The motivation for the brand came from the consumers. They are the ones that we are here for and this is a direct response to the feedbacks that we have got from the two editions of the Cussons Baby Moments, where some parents wanted us to take it a notch higher and include children that were older than the target audience which we were looking for in the photo competition.”
The new initiative is tied to the brand communication platform of Cussons Baby Moments.
Speaking on behalf of the judges, MI announced that the team is passionate about the new assignment and will put in everything to ensure kids are judged fairly.
He thanked Cussons Baby, saying: “They have done a fantastic job of conceptualising and putting the event together. It makes it for me and my team to fit in because we have been part of this as musicians.
“We are going to use that experience to sit down and look for something exceptional, somebody that is very talented. That would not be so difficult but managing the parents’ emotion could pose a bit of challenge.
“Eventually everybody will be happy, there is surely going to be a winner, the children and parents will all enjoy it.”
Ayeni explained that all parents need to do to participate is to purchase the Cussons Baby promo gift pack and enroll their toddlers at a registration point.
There are two auditions and a grand finale where the overall winner will be presented with N1 million educational grant.
Consolation prizes will also be given out.