Oronsaye hinted that the release of the collection promises to be more than just a fashion show.
By Jeffrey Agbo
Africana, an African fashion brand, is set to redefine the fashion landscape with its latest masterpiece, “The Art of Life.”
The brand said in a press release on Monday that it would showcase this comprehensive collection at its inaugural fashion show tagged the “Africana Experience Live” on December 10, 2023 in Abuja.
Under the visionary guidance of Africana’s founder, Charles Oronsaye, the brand has evolved into a symbol of opulence and style over the past decade. Oronsaye’s passion for amplifying culture through fashion has been the driving force behind Africana’s journey from its heritage-rich beginnings of kaftans and agbadas to its current status as a global emblem of Nigerian grandeur.
Speaking about the upcoming collection, Oronsaye shared insights into the design philosophy. He said, “Our design process has four foundational pillars – Nostalgia, Optimism, Creativity, and Culture. It’s about reflecting on the past, believing in a more interesting future, anchoring everything in creativity, and embracing diverse cultures. The Art of Life collection is designed to seamlessly integrate into every facet of living – from the boardroom to the bar, gym, and house – giving you the essentials for existence.”
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Africana unveils captivating new collection ‘Art of Life’
Oronsaye hinted that the release of the collection promises to be more than just a fashion show but will also include a captivating experience allowing guests the unique opportunity to immerse themselves in the collection, gastronomy, art and community bonding that encapsulates the ethos of Africana. He also stated that it would be the biggest fashion show in Abuja.
Africana’s influence extends far beyond the borders of Nigeria, with experience stores in Abuja, Dakar, and Abidjan under the banner of Africana X. Committed to elevating style and confidence, Africana has expanded its footprint across African countries and is gearing up for further regional and international growth in the near future.
As the countdown to the “Africana Experience Live” begins, Africana said it has invited fashion enthusiasts and culture aficionados to join the brand for an immersive experience that seamlessly weaves the threads of heritage with the pulsating beat of contemporary fashion.