United Kingdom-based celebrity hairstylist, Dionne Smith, was in Nigeria at the end of July when Design Essentials launched its range of products at the Civic Centre, Victoria Island, Lagos.
Accompanied by Global Educator for Design Essentials, Deshonica Kerrie, and other MRL stylists, they were on ground to do their magic on the DE models and other celebrities.
The event was a refreshing jolt to Nigeria’s hair industry which has been growing in leaps and bounds in recent years.
McBride Research Labs Inc., the globally renowned manufacturer of leading hair care brand’s entry into the Nigerian market, featured a series of events such as the business activation launch tagged “Design Essentials Launch & Consumer Awareness Day” and a two-day technical challenge with MRL Master Trainers passing on skills and engaging leading salons, hairdressers, barbers and hairstylists in a nationwide cutting edge training programme.
The launch also featured the DE Purple Carpet with a parade of the glamourous DE models showcasing their hair makeover, while event partner and Nigerian stockist of Nicolas Feuillatte Champagne, XO Wine Stores, provided unending glasses of champagne to guests.
In addition, celebrity make-up artist, David Onyedike, of DaveSucre offered free make-over at the venue courtesy of DE.
Some of the personalities in attendance included: Founder, MRL, Cornell McBride Snr; President, MRL, Cornell McBride Jnr; Publisher, Today’s Woman magazine, Mrs. Adesuwa Onyenokwe; International Sales Manager, MRL, Joshua Lomotey; International Marketing Manager, MRL, Sharon Thompson; MD/CEO, PTF Orchards, Mrs. Tokunbo Chiedu; Director, PTF Orchards, Patrick Marinho; and Director, PTF Orchards, Femi Niyi, among others.