Awesome Communications, publishers of frontline brands and marketing journal, Brand Communicator, has announced plans to hold the maiden edition of the Women in Marketing Conference and Awards (WIMCA) 2014.
The event, with the theme, “Inspiring Change in Marketing: Taking the centre stage” is set to hold at the Shell Hall of MUSON Centre, Onikan Lagos on Thursday, July 31.
In a chat with journalists recently, the magazine’s publisher, Joshua Ajayi, noted that “WIMCA was born out of the need to identify the challenges holding back female executives from attaining the zenith in their chosen career, and proffering workable solutions to those challenges. We also conceived this idea due to a need to recognise and celebrate women who have weathered the storm and have risen through the ranks to attain remarkable heights in the field of marketing, and marketing communications.”
Speaking further, Ajayi said “Among many other things, WIMCA seeks to ignite the potential in women towards attaining enviable heights in marketing and management, create a platform for networking among women in the marketing and communications industry, inspire the entrepreneurial spirit in women towards creating and sustaining enduring marketing and communications industry businesses, and provide a mentorship platform for young and prospective professionals.”
Guest speakers already confirmed for the conference include Idonrenyen Enang, managing director of L’Oreal West Africa; Biola Alabi, principal partner of Biola Alabi Media and former managing director of Mnet Africa; Kola Oyeyemi, (General Manager Consumer Marketing, MTN Nigeria), Kachi Onubogu, executive director, commercial, Promasidor Nigeria; Yinka Ogunde, managing director, Goals and Ideas Communications; Ehinomen Enekabor, associate director of Brand Operations at Procter and Gamble Nigeria; Lanre Adisa, managing director, Noah’s Ark Communications; Ayona Aguelle-Trimnell, head, Corporate Communications at Diamond Bank and Deborah Shepherd, head of marketing at Nokia West Africa and more.
For the second part of the event, the award seeks to honour senior female marketing communications professionals across various sectors of the economy. And for this inaugural edition, the awards would be spread across categories including Financial Sector, Fast Moving Consumer Goods (Marketing), Fast Moving Consumer Goods (Corporate Communications), Telecoms, Creative Advertising, public Relations (Agency business) and Out-Of-Home Advertising.
The eight category is the life time achievement award to go to an individual who has contributed to the founding and sustaining of a key marketing communications enterprise.
Sponsors of the event include Procter and Gamble Nigeria, Dark & Lovely, Nokia and Promasidor while other strategic partners include Plural Media, New Crystal Communications, Poster Prints, Heritage point Media, Noah’s Ark Communications, Kiss events, Verdant Zeal Communications, Brooks + Blake, and Streettoolz.