The All Africa Music Awards (AFRIMA), conceived to celebrate the creativity and cultural heritage of Africans, stormed Nairobi, Kenya recently, to parley with the media and entertainment industry on the continent-wide tour over the 2014 awards.
During the four-day stay in Nairobi from May 25 to 28, the three-man team consisting of AFRIMA Co-Producer/Regional Director East Africa, Mike Strano; AFRIMA Co-Producer/Country Director Nigeria, Kingsley James; and AFRIMA Project Director, Adenrele Niyi; visited Nairobi’s top media organisations, had one-on-one interviews with media personalities and made guest appearances at music industry events.
The AFRIMA exhibition booth also had a showcase at the two-day Broadcast, Film and Music Africa Conference (BFMA), from May 26 to 27 as well as a media/industry briefing for the award.
Some of the media organisations that hosted AFRIMA on May 27 included One FM 97.1 and KissTV.
AFRIMA Village, an open, festival-style four-day concert, will take place in Lagos, Nigeria, on October 21 to 24 with performances from Africa’s well known music stars, music bands and some international music stars.
The “On the Road to AFRIMA Stakeholders Engagement Conference” is to take place in specific African cities where the awards project will be interacting with the music/entertainment industry, media, government officials, locals and sampling the lifestyle of those cities.
“Already, three of such events have held in Addis Ababa, Yaounde, Cotonou, Lagos and Nairobi, and the aim is to take it to more African cities before the award ceremony on October 25. So, look out African cities because an AFRIMA train could pull up at your country shortly,” said Niyi.