By Jeph Ajobaju, Chief Copy Editor
Africa Prudential has launched in Nigeria “Aura by Transcorp Hotels”, an online platform that curates accommodation, staycations, cuisines, and lifestyle experiences.
The platform, specifically created for Transcorp Hotels, the hospitality subsidiary of Transcorp, was launched by Vice President Yemi Osinbajo at Transcorp Hilton Hotel, Abuja.
“We recognise that technology is enabling a wave of innovation, amid greater adoption of digital solutions by consumers and businesses,” said Transcorp Hotels Chief Executive Officer, Dupe Olusola.
“We are excited about the functionality of the Aura platform, created by the Africa Prudential team.
“It is an important aspect of our diversification strategy, as we seek to create a hospitality ecosystem across Africa and offer greater value to consumers and our industry.”
Significant milestone
Nairametrics reports that the launch of Aura is the latest milestone in Africa Prudentia’s digital technology strategy and builds on the successes of its other cloud-based solutions.
Africa Prudential CEO Obong Idiong stressed that “Aura is significant in our journey, as a digital technology company. We have come a long way since we launched our innovation lab three years ago.
“This platform is the latest evidence of the capacity we have built, and we look forward to delivering further innovative solutions, that will improve the business experience of consumers and corporates.”
Other creations by Africa Prudential include EasyCoop that enables traditional cooperatives easily provide member services online; GreenPole, an enterprise register management software; and EasyMall, an online shopping platform.
Aura is an e-commerce platform that enables vendors offer a range of hospitality services while consumers pay in local currency for advertised services.
It is available on Google Play Store and Apple Store.
Africa Prudential – a registrar, digital technology, and investor services firm – is listed on the Nigeria Stock Exchange (NSE) and offers digital tech solutions as well as services in share registration and e-commerce.
It claims to leverage technology to transform the service experience of businesses and consumers across various business lines.