9mobile pumps N70b into network upgrade to compete with telecom leaders
By Jeph Ajobaju, Chief Copy Editor
Telecom major 9mobile says it has invested N70 billion in network modernisation to effectively compete for subscribers with the market leaderboard comprising MTN, Airtel, and Glo.
9mobile Chief Executive Officer Juergen Peschel disclosed at the annual Channel Partners Conference held in Lagos that additional 600 new sites equipped with 4G LTE facilities would be deployed alongside new broadband services to enlarge its fibre network across Nigerian cities.
Peschel explained this became necessary to enhance operations and market competitiveness.
He said it would be done besides other technical, digital, and organisational upgrades to demonstrate the company’s core values of innovation, quality of service, and customer-centricity.
Peschel stressed the company is on the path of a resurgence following enormous investment in network operations and a strong commitment by the board and management to aggressively reclaim market share.
“9mobile is on the path of resurgence. We are taking back lost territories in the market and forging ahead to reclaim our innovative position and industry leadership.
“The years ahead are promising when you consider the level of expansion we are embarking on,” he enthused, according to the News Agency of Nigeria (NAN), as reported by The PUNCH.
9mobile Chief Sales Officer Victor Nwaobia said the impact of the unique relationship the company has with channel partners drove its growth over the years.
“That we have sustained or retained almost 75 per cent of our channel partners over the years is a massive testament and commitment for our business, which is in its fifteenth year and going strong,” he added.
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9Mobile partners Domino Pizza for faster food delivery
As part of efforts to expand its market share and improve revenue, 9mobile in November 2022 partnered Domino’s Pizza Nigeria to launch its new Call Centre to revolutionise food delivery service, as reported by The PUNCH.
It said the innovation was executed in line with the brand’s promise to prioritise customer satisfaction, as customers’ orders would be taken and delivered faster.
Eat’N’Go Africa Chief Executive Officer Patrick McMichael said the partnership “will revolutionise the food delivery service in Nigeria, providing us more opportunities to be easily accessible to our customers and providing more channels of communication to our customers while employing technology to improve service delivery.”
Peschel also expressed delight at the collaboration.
“Eat’N’Go Africa is one of our key Enterprise customers and we are truly delighted to be part of this innovative approach to excellent customer service delivery as it aligns with our brand attributes which are encapsulated in three key ways, Quality of Service, Innovation and Customer Experience.
“As an innovative company, we are pleased to provide our support to your organisation as a lot of what we will be doing will ride on quality telecom technology that will help you scale. So, we are happy to have you as our partners.”