NASCON Allied Industries Plc, the leading player in the Nigerian salt market and subsidiary of the Dangote Group, has relaunched its rebranded flagship product, Dangote Salt.
To make the high quality, iodized salt meet the expectations of consumrrs nationwide, its manufacturers refined Dangote Salt into a clear, free flowing product at the right levels of iodization and moisture control.
Above all, the salt is sold in clearly distinctive premium packaging to bolster the maker’s commitment to constantly innovate to exceed the expectations of its customers.
Dangote Salt now comes in 250g, 500g and 1kg polybags as extra-refined to give a purer and finer-textured product, thus guaranteeing superior quality; moreover, its iodization meets the World Health Organisation’s standards.
“We have totally revamped our Dangote Salt, making it truly new and improved. It offers consumers a clear, free flowing product at the right levels of iodization, moisture control and now has clearly differentiated premium packaging in line with our commitment to constantly innovate to exceed the expectations of our customers and consumers in Nigeria,” said Mr Olufemi Ashipa, Head of Marketing.
Ashipa added, “The elegant blue and white pack delivers both functional and aesthetic value to our consumers, making the product pop on shelves as it is easy to recognise.”
Reiterating the value proposition of the revamped product, the Executive Director (Commercial), Halima Dangote said that the repackaging is a bold step as NASCON continues to lead product and packaging innovations in its category and enjoined consumers to ask for the Dangote Salt product by name… saying, “Don’t just buy salt, insist on Dangote Salt!”
Dangote Salt raised the bar with its new salt packaging, made of a stronger and durable polymer that preserves the quality of the product while reducing the chances of wastage through accidental tearing and spilling. The new pack embraces a shift from the traditional yellow and red colours to a classy blue and white pack.
NASCON Allied Industries in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote tomato paste, and most recently, commenced the production and sale of vegetable oil.
NASCON Allied Industries Plc is a strategic business unit of the Dangote Group and is quoted on the Nigerian Stock Exchange.
-Leadership